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	<title>FOURTH NIGHT &#187; tagline</title>
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	<description>Essays, Journalism, Fiction, Photography, Video, Reality Shows, and other etceteras by Constantine Markides</description>
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	<itunes:summary>Essays, Journalism, Fiction, Photography, Video, Reality Shows, and other etceteras by Constantine Markides</itunes:summary>
	<itunes:author>FOURTH NIGHT</itunes:author>
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	<itunes:subtitle>Essays, Journalism, Fiction, Photography, Video, Reality Shows, and other etceteras by Constantine Markides</itunes:subtitle>
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		<title>FOURTH NIGHT &#187; tagline</title>
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		<title>The Empyreal Emblem</title>
		<link>http://www.fourthnight.com/2009/05/empyreal-emblem/</link>
		<comments>http://www.fourthnight.com/2009/05/empyreal-emblem/#comments</comments>
		<pubDate>Mon, 25 May 2009 00:06:34 +0000</pubDate>
		<dc:creator>Constantine Markides</dc:creator>
				<category><![CDATA[Trivial]]></category>
		<category><![CDATA[emblem]]></category>
		<category><![CDATA[Illustrator]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Mark Twain]]></category>
		<category><![CDATA[Photoshop]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Ted Tihansky]]></category>

		<guid isPermaLink="false">http://www.fourthnight.com/?p=1510</guid>
		<description><![CDATA[In the last post, I requested readers to vote and comment on a possible tagline for this website. Those suggestions, for which I am very grateful, only affirmed that human opinion is anything but uniform, at least outside of politics, religion and morality, where we bear closer semblance to the creature Mark Twain characterized us [...]]]></description>
			<content:encoded><![CDATA[<p>In the <a title="Tag Teaming the Tagline" href="http://www.fourthnight.com/2009/05/tagteaming-tagline/">last post</a>, I requested readers to vote and comment on a possible tagline for this website. Those suggestions, for which I am very grateful, only affirmed that human opinion is anything but uniform, at least outside of politics, religion and morality, where we bear closer semblance to the creature Mark Twain characterized us as: &#8220;To create man was a quaint and original idea, but to add the sheep was tautology.&#8221; <span id="more-1510"></span></p>
<p>In the end I&#8217;ve decided to use different taglines depending on the occasion, because Fourth Night is, after all, a chimerical creature with unruly metamorphic tendencies that I can&#8217;t always anticipate. So depending on the occasion, I&#8217;ll use the most relevant tagline. For now, I&#8217;m taking the advice of &#8220;<a title="Comment by &quot;A Different Voice&quot; on Tag Teaming the Tagline" href="http://www.fourthnight.com/2009/05/tagteaming-tagline/#comment-82">A different voice</a>,&#8221; namely to disregard the tagline and &#8212; something I&#8217;ve been meaning to do for some time &#8212; reintroduce my old header image. The figure in the photo, by the way, is a sculpture by the Monhegan artist <a title="Ted Tihansky and Alison Hill homepage" href="http://www.tedtihansky.com" target="_blank">Ted Tihansky</a>, who chainsaws figures out of tree stumps and logs, sets them on fire until they blacken, and then raises them, charred and otherworldly, to contemplate this world.</p>
<p>One comment I&#8217;d like to mention came via email. The author said he was not crazy about any of the choices for a tagline and felt the writing &#8220;deserves something deeper as a sub-descriptor.&#8221; He went on: &#8220;I read your About section and for some strange reason the words &#8216;Missives from the Plague Wagon&#8217; sprang to mind.&#8221; I&#8217;m not sure if I&#8217;ll ever use it, but the fact that it intuitively sprang to his mind after reading my About section makes it without question my favorite tagline. </p>
<p>For the past few months I&#8217;ve spent countless hours scrawling out dozens, or more like hundreds, of sketches for a Fourth Night emblem. Considering that, at last, I have the image to present, I feel entitled to write sparsely today. Thanks to Brian Hall for taking fifteen minutes to walk me through some foreign Photoshop territory (and out of my resigned despair) last night by phone. And thanks to RJ for the Illustrator tutorial back in April, even though I gave up on that program after quickly finding myself in labyrinthine vector-graphics hell.</p>
<p style="text-align: left;">Please feel free to let me know what you think of the image. Just know that, unlike the tagline, I&#8217;m staunchly committed to this one. All the elements that I want are there. After all the sketches and scribbles, I can at last raise a claw to the night and shout, Eureka!                                      </p>
<h3 style="text-align: center;"><span style="text-decoration: underline;"><a title="Fourth Night Emblem" href="http://www.fourthnight.com/wp-content/uploads/2008/10/4thnight-logo3_blue_web.jpg" rel="lightbox[1510]">CLICK HERE FOR THE IMAGE</a></span></h3>
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		<slash:comments>2</slash:comments>
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		<title>Tag Teaming the Tagline</title>
		<link>http://www.fourthnight.com/2009/05/tagteaming-tagline/</link>
		<comments>http://www.fourthnight.com/2009/05/tagteaming-tagline/#comments</comments>
		<pubDate>Thu, 14 May 2009 22:27:18 +0000</pubDate>
		<dc:creator>Constantine Markides</dc:creator>
				<category><![CDATA[Trivial]]></category>
		<category><![CDATA[Berlusconi]]></category>
		<category><![CDATA[fourth night]]></category>
		<category><![CDATA[poll]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[vote]]></category>

		<guid isPermaLink="false">http://www.fourthnight.com/?p=1298</guid>
		<description><![CDATA[Reader, can you spare a comment? I need your counsel. If you&#8217;ve been checking in on this website more than once a month (not that you&#8217;ve had any reason to until now), you may have noticed that part of my website has been as transient as the teenage playthings of Berlusconi. I&#8217;m not referring to [...]]]></description>
			<content:encoded><![CDATA[<p>Reader, can you spare a comment? I need your counsel. If you&#8217;ve been checking in on this website more than once a month (not that you&#8217;ve had any reason to until now), you may have noticed that part of my website has been as transient as the teenage playthings of Berlusconi. I&#8217;m not referring to the <a title="Fourth Night on Twitter" href="http://www.twitter.com/fourthnight">Twitter</a> feed in the sidebar, which has admittedly become my recent teenage plaything, but rather to the tagline: the one-liner that identifies the website. I haven&#8217;t been able to settle upon a satisfactory phrase. Or rather I have settled upon too many. Or to be even more precise, my devotions fluctuate like those of a child plucking daffodil petals: &#8220;I love you, I love you not. I love you, I love you not.&#8221;<br />
<span id="more-1298"></span><br />
From what I&#8217;ve gathered, the tagline should serve two purposes. It should stir the reader&#8217;s curiosity to explore the website and encapsulate the content. I hope the former is more important than the latter, because it seems to me that, for now at least, the only thing defined about my website is my posting date, which isn&#8217;t exactly the stuff of gripping taglines. I&#8217;ve considered focusing on the idea of independent journalism and the Fourth Estate since many of the essays are journalistic, at least in spirit if not content. But even so, I find it misleading to define the site as journalism. At the moment I&#8217;m thinking of going vague and catchy (I&#8217;m not above gimmicky). But that could change. Since PR is more one of my phobias than strengths, I thought I would reach out to you for some advice. I may be a stubborn go-it-alone bastard in some things, but when it comes to my tagline, I jingle my tin can before you for public assistance.</p>
<p>Some of the headers that I&#8217;ve come up with, with much-appreciated help from others, are listed in the polls below. Please take a few seconds to vote. <span style="color: #000000;">I&#8217;m leaning heavily towards one of them but public opposition might sway me (or egg me on). If you&#8217;d rather email me than comment directly, you can do so at fourthnight[at]gmail[dot]com but if you&#8217;re willing to post a comment, even better. That also goes for those of you who are encountering this website for the first time. You can find a quick overview in my </span><a title="About Fourth Night" href="http://www.fourthnight.com/about/"><span style="text-decoration: none;"><span style="color: #000000;">About section</span></span></a><span style="color: #000000;">; otherwise, please go ahead and comment in the dark. I&#8217;d curious to hear how these taglines sound to someone who knows nothing about the site (after all, the most frequent search term that leads to my site, along with &#8220;virgin mary breastfeeding&#8221; is &#8220;what&#8217;s a fourth night&#8221;).  </span></p>
<p>You need not tread gingerly here: let it rip. I wouldn&#8217;t still be writing if I couldn&#8217;t handle the occasional tooth and fang. And if you have any suggestions for a variation on a tagline, or even an entirely new one, please share it. Just keep in mind that if I like it, I might steal it from you (I&#8217;ll credit you for the stolen goods, however). Don&#8217;t ask for royalties, because unlike so-called non-profits that claim earnings every year, Fourth Night runs exclusively on losses. In this business, getting a cut of the action amounts to receiving a bill. Of course, there are advantages to being in the red all the time. As the Cypriot saying goes, the drenched have nothing to fear from the rain. And no, that&#8217;s not one of the choices below.</p>
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		<h3 class="poll-question">Which tagline do you prefer for Fourth Night?</h3>
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					<label for='dem-choice-6'>The night nears</label>
			</li>
			<li>
					<input type='radio' id='dem-choice-7' value='7' name='dem_poll_2' />
					<label for='dem-choice-7'>We take our ranting seriously</label>
			</li>
			<li>
					<input type='radio' id='dem-choice-8' value='8' name='dem_poll_2' />
					<label for='dem-choice-8'>May the Fourth be with you</label>
			</li>
			<li>
					<input type='radio' id='dem-choice-9' value='9' name='dem_poll_2' />
					<label for='dem-choice-9'>Because the stables always need cleaning</label>
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			<li>
					<input type='radio' id='dem-choice-10' value='10' name='dem_poll_2' />
					<label for='dem-choice-10'>An independent take on the Fourth Estate</label>
			</li>
			<li>
					<input type='radio' id='dem-choice-11' value='11' name='dem_poll_2' />
					<label for='dem-choice-11'>Grassroots journalism without the grass</label>
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					<input type='radio' id='dem-choice-12' value='12' name='dem_poll_2' />
					<label for='dem-choice-12'>Journalism tastes better free-range</label>
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			<li>
					<input type='radio' id='dem-choice-13' value='13' name='dem_poll_2' />
					<label for='dem-choice-13'>Serving free-range, grass-fed writing since 2005</label>
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					<input type='radio' id='dem-choice-14' value='14' name='dem_poll_2' />
					<label for='dem-choice-14'>Life, liberty, and the pursuit of dissidence</label>
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					<input type='radio' id='dem-choice-15' value='15' name='dem_poll_2' />
					<label for='dem-choice-15'>Independent, off-road journalism</label>
			</li>
			<li>
					<input type='radio' id='dem-choice-16' value='16' name='dem_poll_2' />
					<label for='dem-choice-16'>Proudly flipping off publishers since 2005</label>
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					<input type='radio' id='dem-choice-17' value='17' name='dem_poll_2' />
					<label for='dem-choice-17'>None of the above (please post a comment if you have a suggestion)</label>
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		<h3 class="poll-question">And which tagline do you most dislike?</h3>
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					<input type='radio' id='dem-choice-18' value='18' name='dem_poll_4' />
					<label for='dem-choice-18'>The night nears</label>
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			<li>
					<input type='radio' id='dem-choice-19' value='19' name='dem_poll_4' />
					<label for='dem-choice-19'>We take our ranting seriously</label>
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			<li>
					<input type='radio' id='dem-choice-20' value='20' name='dem_poll_4' />
					<label for='dem-choice-20'>May the Fourth be with you</label>
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			<li>
					<input type='radio' id='dem-choice-21' value='21' name='dem_poll_4' />
					<label for='dem-choice-21'>Because the stables always need cleaning</label>
			</li>
			<li>
					<input type='radio' id='dem-choice-22' value='22' name='dem_poll_4' />
					<label for='dem-choice-22'>An independent take on the Fourth Estate</label>
			</li>
			<li>
					<input type='radio' id='dem-choice-23' value='23' name='dem_poll_4' />
					<label for='dem-choice-23'>Grassroots journalism without the grass</label>
			</li>
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					<input type='radio' id='dem-choice-24' value='24' name='dem_poll_4' />
					<label for='dem-choice-24'>Journalism tastes better free-range</label>
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			<li>
					<input type='radio' id='dem-choice-25' value='25' name='dem_poll_4' />
					<label for='dem-choice-25'>Serving free-range, grass-fed writing since 2005</label>
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			<li>
					<input type='radio' id='dem-choice-26' value='26' name='dem_poll_4' />
					<label for='dem-choice-26'>Life, liberty and the pursuit of dissidence</label>
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			<li>
					<input type='radio' id='dem-choice-27' value='27' name='dem_poll_4' />
					<label for='dem-choice-27'>Independent, off road journalism</label>
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			<li>
					<input type='radio' id='dem-choice-28' value='28' name='dem_poll_4' />
					<label for='dem-choice-28'>Proudly flipping off publishers since 2005</label>
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					<input type='radio' id='dem-choice-29' value='29' name='dem_poll_4' />
					<label for='dem-choice-29'>None of the above (Really? Come on now... the poll is anonymous)</label>
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		<slash:comments>12</slash:comments>
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