Tag Teaming the Tagline
Reader, can you spare a comment? I need your counsel. If you’ve been checking in on this website more than once a month (not that you’ve had any reason to until now), you may have noticed that part of my website has been as transient as the teenage playthings of Berlusconi. I’m not referring to the Twitter feed in the sidebar, which has admittedly become my recent teenage plaything, but rather to the tagline: the one-liner that identifies the website. I haven’t been able to settle upon a satisfactory phrase. Or rather I have settled upon too many. Or to be even more precise, my devotions fluctuate like those of a child plucking daffodil petals: “I love you, I love you not. I love you, I love you not.”
From what I’ve gathered, the tagline should serve two purposes. It should stir the reader’s curiosity to explore the website and encapsulate the content. I hope the former is more important than the latter, because it seems to me that, for now at least, the only thing defined about my website is my posting date, which isn’t exactly the stuff of gripping taglines. I’ve considered focusing on the idea of independent journalism and the Fourth Estate since many of the essays are journalistic, at least in spirit if not content. But even so, I find it misleading to define the site as journalism. At the moment I’m thinking of going vague and catchy (I’m not above gimmicky). But that could change. Since PR is more one of my phobias than strengths, I thought I would reach out to you for some advice. I may be a stubborn go-it-alone bastard in some things, but when it comes to my tagline, I jingle my tin can before you for public assistance.
Some of the headers that I’ve come up with, with much-appreciated help from others, are listed in the polls below. Please take a few seconds to vote. I’m leaning heavily towards one of them but public opposition might sway me (or egg me on). If you’d rather email me than comment directly, you can do so at fourthnight[at]gmail[dot]com but if you’re willing to post a comment, even better. That also goes for those of you who are encountering this website for the first time. You can find a quick overview in my About section; otherwise, please go ahead and comment in the dark. I’d curious to hear how these taglines sound to someone who knows nothing about the site (after all, the most frequent search term that leads to my site, along with “virgin mary breastfeeding” is “what’s a fourth night”).
You need not tread gingerly here: let it rip. I wouldn’t still be writing if I couldn’t handle the occasional tooth and fang. And if you have any suggestions for a variation on a tagline, or even an entirely new one, please share it. Just keep in mind that if I like it, I might steal it from you (I’ll credit you for the stolen goods, however). Don’t ask for royalties, because unlike so-called non-profits that claim earnings every year, Fourth Night runs exclusively on losses. In this business, getting a cut of the action amounts to receiving a bill. Of course, there are advantages to being in the red all the time. As the Cypriot saying goes, the drenched have nothing to fear from the rain. And no, that’s not one of the choices below.
Which tagline do you prefer for Fourth Night?
And which tagline do you most dislike?
- The Empyreal Emblem
- A New Skin
- Inviting you to send footage or photo of yourself for next video
- A Walden Resolution